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SEO Marketing
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If You’re Not On Page One, You Are Invisible
When people search online, they tend to focus on the first few listings presented in search engine results. Think about your habits when you surf the Internet. If you look up a topic on Google, do you scan the pages of results or do you look at the top listings?
Research has shown that you can boost your website traffic by 600 percent or more if you are in the top listings. That doesn’t seem surprising, as another study found that the majority of Internet users spend more time looking at the top search results than anywhere else. What does that mean for you and your business? If you are not on page one, then you are invisible to your potential clients.
How Do We Help Our Clients Dominate Their Competitors Online?
When it comes to Internet marketing, you have to have the best strategy and tools in place to not only obtain a high search engine ranking, but to blow away your competition. You also have to be able to convert your website visitors into clients. If you want to attract the types of cases that YOU want, then you need to contact the experts.
At MRK Web Marketing, we have been able to help our clients consistently grab the top listings in search engine results, which have exploded their practices. We know just the right mix of SEO tools to use to achieve successful results in internet marketing campaigns.
What is SEO?
Have you ever wondered how your competitors consistently get on page one of Google? The secret is search engine optimization (SEO), which refers to the process of improving your website’s ability to be discovered naturally by search engines. The good news for you is that you have just found a company that specializes in local businesses.
There are many factors that go into effective search engine optimization, including:
- Content: Step one in all SEO is based on good content. Your content will help you get found by the major search engines, which will in turn, help you get discovered by your prospects. At MRK Web Marketing, we know how to craft powerful and informative website for local businesses. This content is optimized and includes the information that your clients are looking for.
- Link Building: Inbound links are crucial to SEO. Your site will be considered a relevant source of information by search engines when credible websites link back to yours. We will develop a linking campaign for you, by recommending and contacting linking partners and relevant sites or portals. Our SEO experts also track and database all link relationships.
- Keyword Research: You need to know what keywords and phrases your clients are using to find your services. We will research your top keywords which will be used in your content and for link building purposes.
To find out more about how we can help you grow your business through Internet marketing, contact us today at 540-578-4531 or email me @ rose@mrkwebmarketing.com.
Google Places
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Why You Need to Use Google Places (In Google’s Own Words)
Is there any possible explanation as to why you don’t want to be listed at the top of Google’s search results? If you are not utilizing Google Places, you are basically making the decision to ignore a huge opportunity to dominate your competitors and get more cases.
Google Places, formerly known as Google Local, is an online local listing service that consumers are using to find businesses, just like yours. By April 2010, over four million businesses had already claimed their listings.
Here are some reasons you need to incorporate Google Places into your Internet marketing campaign, (according to the search engine giant itself):
More people are searching for businesses online than anywhere else. Make sure they can find you! You can use your listing to maintain your online presence. Editing your information is easy to do, plus you can view how many people have clicked on your listing. Having a listing on Google Places will help you be easily found on Google.com and Google Maps.
Many smartphones incorporate Google Maps. That means if you are listed in Google Places, people can use their phones to locate your business, which is another great benefit of this online tool!
What is Google Local and why do you care?
First of all, recognize the importance that Google, the #1 search engine and fastest growing technology company ever, has placed on Google Local. It is now considered by many to be the ‘new’ Yellow Pages. Whether you’re a local attorney, doctor, dentist, barbershop or retail store, high rankings on the local Google search are just as important as your organic search engine rankings because of the increased online exposure that it offers as the first displayed results.
Did you know that 80% of a local business comes from people who live or work five miles from your location? All other Local Ad Solutions are DEAD! Traditional advertising mediums are losing their effectiveness such as phone directory, newspapers, television, direct mail, and print ads. Introducing Google Places! Google Places is King of Local! Having a Google Places page just became more important. 20% of searches on Google are related to location. Google has mailed out Favorite Places window decals to around 200,000 businesses around the United States.
Maps are the new “Yellow Pages”. Maps are Mobile. Google is likely to win in mobile. Yahoo/Bing search alliance. Microsoft is in competition with Google. Microsoft is in competition with Apple. Google has been involved with the development of smart phones. To be effective in local business, you must fuse web, mobile, and offline.
You want to increase your business exposure and customer rate return rate by 1) Finding you online b) Reminding them that you are there c) Giving them a reason to visit your site or buy from you d) Giving them an incentive to recommend you to others.
To find out more about how we can help you grow your business through Internet marketing, contact us today at 540-578-4531 or email me @ rose@mrkwebmarketing.com.
Video Marketing
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If you are not using video on your website, you are missing out on a huge opportunity to convert more web visitors into clients. Your prospects are searching for answers to their questions and they will take the time to listen to you and watch your video, as long as you provide them with the information they need.
Benefits of Web Video are Huge!
The benefits of Web video are huge and include: Attracts the attention of search engines, Builds trust with your prospects, Adds depth to your story, Positions you as an expert, Creates a sense that you are a celebrity, Conveys emotion that is unmatched by text, Reaches a large audience and last but not the least, Saves you time.
Web video is the next big thing when it comes to search engine optimization and dominating the competition. Yet, only a small percentage of business owners have incorporated Web video into their Internet marketing campaigns. That means you have the chance to gain an edge on your competition.
7 Reasons for Local Businesses to Use Web Video – Now
You need to do video on your website BEFORE your competition does. This will be prime real estate on the web and it is a virtual land grab right now! 1) Your future clients, who are today’s teenagers, use youtube constantly to watch music videos, funny shorts, reruns and all kinds of other stuff that is constantly being uploaded for free. 2) All media and entertainment websites have video – these industries are always first to market. They were some of the first to generate websites. It’s always good to watch what these guys do first and see what happens. 3) Local businesses can really be informative through the use of video clips. 4) Video Testimonials from clients or customers are very powerful. 5) More and more local business owners are embracing video. 6) It is very easy to do yourself now without looking like an amateur. We can take care of this for you. 7) Everyday you wait, you could miss out on a potential client.
To find out more about how we can help you grow your business through Internet marketing, contact us today at 540-578-4531 or email me @ rose@mrkwebmarketing.com.
